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“Business success cannot and should not be achieved without creating a positive impact”: Volies strengthens its model as a B Corp company

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Juan Ángel Poyatos, CEO and Founder of Volies, recently gave an interview to Corresponsables as part of its special feature, “B Corp: Businesses with Purpose”, a space dedicated to reflecting on the role of organizations that integrate social and environmental impact into their business models.

During the interview, Juan Ángel shares Volies’ experience as a certified B Corp company, addressing topics such as corporate governance, impact measurement, transparency, organizational resilience, and the challenges posed by evolving sustainability standards. Volies achieved B Corp certification in 2023, reinforcing a commitment that has been part of its DNA since its inception: driving social transformation through people.

Among the key reflections highlighted in the interview, Juan Ángel explains how the certification process has helped formalize internal practices and integrate stakeholder engagement, impact measurement, and decision-making based on social and environmental criteria in a more structured way.

“B Corp certification has helped us formalize something that was already part of our understanding of business: creating value for all stakeholders.”

Throughout the conversation, he also discusses how companies can address today’s challenges through a long-term perspective, maintaining their purpose even in times of uncertainty and promoting business models capable of generating shared value.

Read the full interview to discover Volies’ perspective on business leadership, sustainability, and positive impact.

Picture of Juan Angel Poyatos

Juan Angel Poyatos

CEO & Founder