In a world where everything competes for attention, some organizations compete for something even harder: making things happen. Without noise. With real work.
That’s why, on International Community Manager Day, we held on to a simple idea: influence that matters isn’t shouted, it’s demonstrated. And when it is demonstrated, it deserves a strategy to make it understandable, reach the right people, and connect with them.
At Volies Comms&Events that’s exactly what we did with Ecoherencia, an organization driving sustainability projects with real impact on the ground: turning the impact that already existed into a clear, consistent, and useful LinkedIn presence
The real challenge wasn’t posting: it was positioning
Ecoherencia was at that point.
They didn’t lack impact. What they often lacked, the hardest part, was turning that impact into a recognizable story, one that didn’t depend on “posting when possible” but had a clear structure: what to say, how to say it, and for whom.
For NGOs, this clarity is crucial: without strategic communication, project value gets diluted; when done well, it builds trust, partnerships, and sustained support.
LinkedIn was the obvious place to do it right
Not because it’s trendy, but because it’s where decision-makers are, where partnerships are activated, and where conversations can change the course of a project.
When we sat down with Ecoherencia at Volies Comms&Events, the first realization was clear: they didn’t need “more content.” They needed a strategy to be understood in seconds.
Because if someone visits your profile and can’t immediately grasp:
- what you do,
- the value you bring,
- and why you’re a serious partner,
the opportunity cools down. And on LinkedIn, opportunities cool fast.
Our work was to design a simple yet solid system based on three decisions:
1.Highlight what was already happening
The first step was to turn everything Ecoherencia was already doing into a clear message: what they offer, to whom, and with what approach. When your value proposition is understood instantly, LinkedIn stops being just a presence and becomes positioning.
2. Pillars to support the story
We structured content into pillars for continuity: projects, partnerships, learnings, vision, and people. The goal was to transform LinkedIn from a collection of posts into a coherent conversation.
3. LinkedIn as a tool, not a bulletin board
We adjusted formats and tone so each post would:
- provide value
- demonstrate expertise
- or start a conversation with intention
The objective was building trust.
What happened in those two months
During the two months of support, Ecoherencia began gaining consistency in its communication. One measurable sign: they gained 84 new LinkedIn followers in that period.
It’s not a number “to brag about.” It’s a useful indicator that when you structure your story and maintain the conversation, the right people start to find you… and stay.
What we do at Volies Comms&Events
At Volies, we help organizations with impact communicate strategically and with purpose, without improvisation and with clear objectives. We build strategies that turn what organizations do into a story that is understood, remembered, and shared with intention.
Because impact doesn’t grow just by existing. It grows when it’s told well, in the right place, and consistently.
