We promote social change through the transformation of people and organizations
Allianz
Documentary: “With Courage”
Mission
Allianz needed to create a very special audiovisual piece to close out its annual sales convention for employees. The theme was clear: the experience during the DANA storm and the extraordinary response of its teams to one of the greatest recent tragedies in our country.
The setting couldn’t have been better: the Valencia Convention Center, two years after the events. They wanted to pay tribute to the effort, commitment, and humanity demonstrated by their professionals; acknowledge a response that went far beyond the usual duties of an insurance company; and share with the entire organization the impact of a moment that is now part of Allianz’s history.
How did we do it?
At Volies, we had experienced the reality of the DANA firsthand and had already produced the documentary *La Voluntad*—an experience that gave us the knowledge, sensitivity, and perspective needed to tackle a story of this magnitude.
From the very beginning, it was clear to us that the story had to be told through the eyes of those who lived through it. We designed a production plan that would allow employees and teams to authentically relive those days, giving space to the testimonies, emotions, and lessons that defined that experience.
When people began to share their memories, the truth and emotion emerged naturally.
Outcomes
What was initially intended to be a corporate video ended up becoming a full-fledged documentary. The human dimension of the story led us to opt for a more in-depth and cinematic format—a vision that Allianz embraced from the very beginning.
The film was screened as the opening segment of the convention, in a format inspired by a movie premiere, moving the audience and becoming one of the most memorable moments of the event. It was a collective tribute that recognized the work accomplished, strengthened a sense of pride in belonging, and served as a reminder that, in the most difficult moments, people are always the true driving force behind an organization.
