We promote social change through the transformation of people and organizations

Sports with a purpose: Tennis as a driver of social change in the Faulcombridge Cup

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At Volies Comms&Events, we were born with a clear vision: to transform events into experiences with purpose

A clear example of this is the project we designed for the Copa Faulcombridge Tennis Tournament in Valencia. We proposed to its director, @PabloAndujar, the idea of connecting the tournament not only with its usual audience, but also with new groups that could enjoy it and experience a real impact in their lives.

How?

By ensuring that the tournament went beyond sport, becoming a true space for connection with society and generating a positive impact within its community. 

Thus, on the anniversary of the DANA floods, we brought the tournament to one of the most affected towns in the region: Catarroja. We turned its streets — devastated a year earlier — into a space for unity, hope, and joy, bringing tennis closer to new generations and fostering community resilience.

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We also wanted to reach another key group in our society: elderly people.

The Pachanguitas project started as what we called a “crazy idea”: to turn the courtyard of a senior residence into a tennis court and host there the most emotional match of the tournament.

And that’s exactly what we did — creating a unique story that we captured in a special short film for the International Day of Older Persons.The film has already touched over 30,000 people and was screened during the tournament’s final, on the big screen, in front of the audience and the stars of the story themselves — turning tennis into a voice for social change.

You can watch the short film clicking on this link: Corto Pachanguitas

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Our gratitude goes to @PabloAndujar, @ResidenciasSavia, and to everyone who trusted in our vision of transforming the world through purpose-driven events.

A vision that drives us to create experiences of social transformation, going beyond the event itself to emotionally connect with its audience, the community where it takes place, and society as a whole.

Are you ready for the next story of impact?
Join our vision — and let’s create yours together.

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Picture of Marina Gómez

Marina Gómez