We promote social change through the transformation of people and organizations
Amazon
Community Event
Mission
Amazon wanted to bring together for the first time all the social organizations and institutions with which it has carried out impactful projects in Aragón, strengthening the sense of community and highlighting the value of the partnerships built in the region. All of this took place on Aragón Day.
The challenge: to transform years of collaboration into a participatory experience aligned with its strategy for community engagement and regional commitment.
How did we do it?
The conceptualization and production of the event successfully translated a community engagement strategy into a lively and participatory experience.
Under the slogan “Together We Build Community,” we created dynamic spaces where attendees could learn about and experience the projects spearheaded by Amazon and its partners.
Robotics workshops, olive oil tastings, and sports games—all in an unbeatable location: the fan zone of Real Zaragoza soccer club, an official Amazon partner that hosted this special event.
The creative narrative revolved around the idea of an ecosystem and collective creation, represented through a large visual installation: a map of Aragón constructed like a puzzle, where attendees could leave messages and reflections on the future of the community.
From the creative concept to the attendee experience, every element was designed to foster connection, recognition, and a sense of belonging.
Outcomes
More than 300 representatives from public institutions, NGOs, and local stakeholders participated in a gathering designed to celebrate a shared vision: real impact is built together.
The event successfully translated Amazon’s community engagement strategy into a vivid experience, reinforcing its position as a committed partner in Aragón and strengthening the connection among all stakeholders in the ecosystem.
