We promote social change through the transformation of people and organizations
Imagin
ImaginChangers
Mission
ImaginChangers is a pioneering customer mobilization project with social impact from Imagin Bank. Its goal is to turn corporate volunteering around and focus it on the more than 4 million users of the bank’s app to encourage digital volunteering among its users, and we were part of the launch of this great project.How did we do it?
We combined our experience in communication and volunteering by creating spaces in which to energize the community and activate their social and solidarity concerns, encouraging their participation and activism. We produced podcasts, online events, workshops and webinars to promote causes with a positive social impact that would connect with their digital community through a current and relevant content strategy for young people (the bank’s main customers) through mobilizing narratives.Outcome
We helped kick-start the ImagineChangers digital community, which now has more than 10,000 digital volunteers.
