Every March, B Corp Month is celebrated worldwide. During the month of March, the +9500 B Corp companies around the world join together in different activations to demonstrate what it means to be part of this community.
B Corp companies represent the world’s most advanced model of sustainable and regenerative business. Unlike companies that only pursue economic goals, B Corps meet high standards of social and environmental performance, public transparency and legal accountability. We are legally required to take our employees, customers, suppliers, community and the environment into account in our decision-making.
In total there are more than 9,400 companies in 105 countries, 280 of them in Spain, from 162 sectors, with a common goal:
To be the best companies not FROM the world, but FOR the world.🌍.
Since its inception in 2016, this campaign has been key to increasing B Corp recognition and motivating more companies to join the movement.
It allows each B Corp, in a very effective way, to contribute to the social recognition of B Corp companies in the world.
It is a very special occasion to transmit to our stakeholders what it means to be B Corp, the sense of belonging, the identification with the values, and the activations of each one of them to achieve the common objectives as a B Corp.
Activations that invite our stakeholders to participate in our purpose.
B Generation #GenB
Each year a unique narrative is developed to accompany the campaign. This year the chosen narrative has been “Generation B”.
Because B Corp companies are part of a new generation of leaders who are working to build a better future.
Being B Corp goes beyond being a brand: it is a way of understanding the world and the way of doing things.
This campaign reflects our commitment to change, showing how we are transforming the way we do and be business.
And it reinforces the message that being a B Corp is much more than having a certification: It’s a way of seeing and being in the world. It’s a way of leading with purpose.
